Marketing Internal Audit

Seminar Overview

Does our organization understand the role of internal audit? How can we make sure the organization understands how internal audit can assist the organization in meeting its objectives? This full-day course takes attendees through how to effectively market internal audit and establish relationships (currently available in one to eight-hour formats).


Who Should Attend

Audit professionals that are looking for a deeper understanding of how to effectively establish relationships and market internal audit (NASBA Field of Study: Auditing).


Workshop Objectives
    • Understand how to effectively convey Internal Audit’s Mission
    • Outline Internal Audit’s Goals and Objectives
    • Appropriately convey IA’s role and establish effective relationships

I. Goals and Objectives of Internal Audit
II. Marketing Internal Audit
     a. Marketing Plan
     b. Brown Bag Lunches
     c. New Department Heads

III. Periodic Plan
IV. Tone at the Top
V. Newsletters